My work sits at the intersection of systems, governance and social change. I explore how institutional decisions shape everyday life, and translate insight into clear direction and practical next steps for organisations and communities.

My strength lies in exploring issues in depth, drawing out nuance and helping set direction. I produce independent reports and articles that communicate context, evidence and human experience in ways that inform thoughtful action. I often shape direction and priorities, supporting teams as initiatives move into delivery.

I work best when given space to investigate, reflect and connect perspectives and partners across teams, sectors and disciplines over a focused period. My background in urban planning, consultancy and journalism has shaped an approach that is both reflective and rigorous. I focus on how systems, governance and culture shape everyday experience, working analytically and intuitively to surface what is often overlooked.

I am collaborative and professional, and also clear when challenge is needed. My aim is to support meaningful, tangible outcomes.

Insight and Engagement
Helping organisations uncover perspectives and issues often beneath the surface, including internal teams, clients, professional networks, customers, residents and community members:

• Small-group, insight-led workshops and structured conversations
• One-to-one interviews and qualitative enquiry
• Context mapping and synthesising findings to guide practical action.

Strategy and Understanding
Supporting the development of strategies and initiatives informed by evidence, reflection and nuance:

• Exploring challenges and opportunities across complex systems
• Bringing together perspectives to inform direction and decision-making
• Shaping initiatives and guiding goals, principles and next steps through actionable insights.

Writing and Communication
Translating complexity into clarity to inform, influence and initiate change:

• Independent articles and reports that communicate insights, context and nuance, and facilitate appropriate action
• Insight summaries and action plans that inform or influence stakeholders.

How I work
I work autonomously and collaboratively, becoming embedded enough to understand context while maintaining the independence needed to surface challenge.

My approach is investigative, reflective and pragmatic. I allow space to explore challenges thoroughly before helping shape focused, people-centred next steps.

Working across residents/service users, delivery teams, strategic oversight and sectors enables me to connect ideas and remain grounded in both strategic and human dimensions. My aim is always to turn insight into meaningful, practical outcomes.

This approach applies equally within employed strategic roles, collaborative partnerships or time-bound projects.